When adverts are skipped, pop-ups blocked, and mail gets junked, communication in all its forms is changing fundamentally. The buzz words now are “interactive”, “integrated”, “focused”, “wireless”, and most importantly - everywhere. Mobile phones seem to fit the bill as the perfect communication tool.

"We are rapidly getting to the point where the single most important medium that people have is their wireless device," Andrew Robertson, chief executive of BBDO, the world’s third-biggest advertising agency told the Financial Times. "It’s with them every single moment of the day".

Going mobile opens an Aladdin’s Cave of information about consumer habits and preferences, and beneath lie the creative impulse of every marketeer to connect to their potential customers.

i-POP makes mobile happen, holding trusted connections with more than 50 major and over 700 million subscribers across Asia Pacific.

Using proprietary technologies, i-POP has built robust, highly scaleable technology platforms which provide the foundation for numerous end-to end mobile solutions spanning media services creation, customisation and management.