Mark Brimblecombe
Chief Executive Officer & Co-founder
Mark is co-founder and Chief Executive Officer of i-POP Networks, bringing with him over 12 years of innovative entrepreneurial expertise in the IT/internet/mobile arena as well as senior management experience.
Capitalising on his leadership flair from his impressive stint with TNT Express Worldwide Group and having established a clear vision for the commercial application of interactive technology, Mark led the creation of 2 regional technology startups i-POP Networks and Net Megastore - with headquarters based in Singapore.
At Net Megastore, Mark provided the entrepreneurial foresight in the development of technology for the online sale of music and videos in Asia. He was instrumental in driving the organization into a fast-growing Application Service Provider (ASP) business under his executive leadership in e-commerce, logistics, CRM development, and client integration with blue-chip companies like Viviendi-Universal, HMV Group and MTV Networks.
In 2002, Mark co-founded i-POP Networks with the vision to pioneer the emergence of mobile marketing solutions within Asia, specifically focusing on the use of wireless interactivity to enhance the ability of i-POP's clients to simulate meaningful mobile content. Mark championed strategic alliances with content distributors such as FremantleMedia, and established direct premium mobile billing connections with global operators across Asia. He created the network infrastructure and software platforms for a range of turn-key mobile application solutions catering to interactive TV for networks such as Mediacorp, Star TV, ESPN, MTV, AXN, National Geographic, Nickelodeon etc; thereby securing i-POP Networks foothold as the premier mobile media player in Asia.
Mark’s outstanding leadership has been recognized in Asia. In 2008, Mark has been named Honouree of the Spirit of Enterprise Awards. He is also recipient of 2009 Most Promising Entrepreneurship Awards by Enterprise Asia.
Mark is currently a member of Infocomm Development Authority, Singapore’s Digital Media Sub-Committee for the development of media strategies in Singapore.
Colin Miles
Executive Vice President & Co-founder
Colin is EVP and co-founder of i-POP Networks where he has spent the past several years evangelising the marketing power as well as the revenue-generating potential of mobile services.
Through Colin’s efforts in spearheading mobile marketing within Asia, he has struck strategic partnerships and business alliances with many blue-chip and media accounts such as ESPN STAR Sports, MTV Asia, CNBC, STAR TV, FremantleMedia, Sony Pictures/AXN Asia and Nokia.
Colin also plays a key role in the creation and execution of many pioneering interactive mobile projects in Asia, particularly where SMS, MMS and rich media content are used to engage, interact and build relationships with audiences through the use of mobile phones. His most recent projects include the launch of Mobile ESPN Asia via Bridge Mobile Alliance and the development of a strong WAP presence for AXN Asia.
Prior to i-POP, Colin worked in the field of Enterprise software & services development for a leading e-Commerce applications provider.
Colin holds an Honours degree in Publishing & English from Oxford Brookes University. His expertise in the media, e-commerce and mobile arena has spanned across Asia in the last 12 years.
Colin was chairman of the Mobile Broadcasting and Digital Content Conference in Singapore (2006) and has had two White Papers published for Broadcast Asia. He is one of the board of directors of Mobile Entertainment Forum Asia, as well as an officer for Mobile Monday Singapore. He is also a regular conference speaker in many key conferences and workshops across Asia.
Marieza Undasan
Senior Vice President, Sales & Business Development
Marieza brings to i-POP her strategic expertise in sales, business development and client services. Her pan-Asian experience with multinational corporations enabled her to consistently sustain and develop new revenue streams with blue-chip organisations such as ESPN, MTV Asia, FremantleMedia and CNN through customisations of their mobile campaigns or marketing portfolio.
Prior to i-POP, Marieza championed the direct sales and business development strategies to create market awareness and grow the revenue pipeline of INSEADs business research services, while ensuring clients market intelligence requirements are fulfilled. Her efforts also eventuated in the clinching of major account with Computer Associates.
Marieza is no stranger in the development of clients portfolio within the IT arena. Her stints with companies such as Xpedite, Terrapinn, Gartner, Strategic Publishing (now known as Fairfax) and Dow Jones has facilitated an impressive portfolio of clients such as Merrill Lynch, Hong Kong and Shanghai Banking Corporation, Nokia, TNT, and DHL. Marieza has consistently delivered over and above annual sales forecasts in the realm of IT solutions, business intelligence/research services, enterprise solutions, IT advertising sales and financial information services.
Dylan started his IT career with Xpedite Systems in London where he was responsible for consultancy, implementation and management of mission-critical messaging systems for financial institutions and blue chip clients such as Nokia, Merrill Lynch, ING Barings, ABN Amro and Credit Suisse. Dylan successfully implemented regional CRM and email marketing solutions for Nokia Europe, and spearheaded many new data management projects to the market with projects worth up to US$7 million a year.
Upon his relocation to Singapore as Technical Support Manager for South East Asia, Dylan oversaw major accounts and championed major e-commerce projects for Xpedite. He was also responsible for designing solutions for multiple new services and for introducing them to the regional market.
At i-POP, Dylan heads up the fast growing VAS division working specifically with mobile operators to assist them to create new sources of revenue from core VAS and more powerful ways to attract subscribers. He was Senior Project Manager for the roll out of one of Asia's largest VAS implementations for the Bridge Mobile Alliance in 2006, putting together an end to end platform for 7 Asian operators that delivered content channels -- including for ESPN and the World Cup. Since then he has built on this knowledge and experience working 'in the trenches' with operators such as Telkomsel Indonesia to help develop successful VAS that generates revenue from subscribers on a daily basis.
Dylan has almost 15 years experience in technical solutions delivery, pre-sales and commercial project management. He has worked directly with Fortune 500 companies in the development and implementation of marketing and communications systems. His experience in consulting and technical implementation of new media solutions enables him to thoroughly understand both the tech and commercial aspects of i-POP's business as the leading integrated Mobile Services Provider in Asia.