i-POP invites you to the upcoming 2nd Annual Mobile Content World Asia in Singapore on March 20th and March 21st a key event for the whos who in the mobile space.
i-POPs Co-Founder and EVP Colin Miles, will be addressing a keynote session on Mobile Integrated Television, presenting case studies from various networks such as ESPN Mobile, AXN Mobile, FremantleMedia etc. In addition, Colin has been selected to be on the panel discussion on the most talked about topic in terms of monetizing content - Mobile Advertising: Overview of global trends and successes.
We would also like you to visit i-POPs booth at the exhibition to meet with us and explore ways we can help your company generate revenue and increase brand awareness through our mobile marketing strategies, proprietary technologies and turn-key services. i-POP will be announcing the launch of another innovative IP platform to help our clients present and manage compelling content. Most importantly, we would like you to unwind with us at the i-POP cum event wrap party held at Attica on the evening of the 21st.
i-POP is extending its local reach to clients in Indonesia and Philippines to offer even greater customization and end-to-end integration in delivery compelling content. It has recently set up offices with local staff working the market place, as well as major data centres in Jakarta, Indonesia, and Manila, Philippines.
Major Client Benefit: Simple web-based interface, with the ability to offer both real time and scheduled information and promotions via SMS to opt-in with confidential subscriber lists
BizCaster® is i-POP’s user-friendly web service that allows clients and advertising agencies to run their own SMS marketing campaigns with little or no intervention from the vendor. Its name sums up what it does: it’s the business broadcaster!
Although the original interface will normally be customised, branded, and secured specifically for the clients’ benefit, the basic range of features and functions are ready to serve once it is activated, whether it is to upload and manage specific contact lists or quickly roll out the latest SMS marketing campaign requirement.
BizCaster® Back-end Management 1
BizCaster® can be used in multiple contexts and has a core foundation of technologies that make its operation smooth and simple. Utilising a Java-based Struts framework, a series of menus will engage the user and make for easy set up and customisation of the text content. This includes the immediate as well as forward scheduling of SMS broadcasts. The entire backend configuration is dealt with by i-POP’s platforms (such as bMX® and mINT®) to enable the distribution of SMS information or promotion broadcasts to upwards of 200 countries.
Useful extra features like dynamic TPOA (user-IDs) are available, which enables clients to configure a sender name, such as *CitiBank*, or *StanChart* in the header thereby reinforcing their brand image.
BizCaster® Back-end Management 2
BizCaster® distributes SMS through its bMX® connection via a low cost bulk channel service. i-POP is constantly on the look-out for the best rates through a global range of providers. Essentially, the more SMS that is sent, the cheaper the unit cost can become. Standard features include: contact information management by user group, events organiser by campaigns and messages broadcast tool via SMS - both automatic and manual; utilities such as import/export of contacts; and reporting tools that track activity and in certain countries recipient responses.
BizCaster® Back-end Management 3
In terms of SMS Schedule Management downstream clients can: send message to 1 contact/send message to 1 group of contacts, send personalized messages, and send messages to overseas contacts, set recurring schedules/automatic sending of scheduled messages, and get full history logs for messages.
In terms of Contact Management, clients can: Create multiple contacts/Create multiple contact groups, Link contacts to multiple contact groups, Create contacts’ events dates, Create additional remark fields to contact profiles, as well as import, export & backup user data.
