i-POP invites you to the upcoming 2nd Annual Mobile Content World Asia in Singapore on March 20th and March 21st a key event for the whos who in the mobile space.
i-POPs Co-Founder and EVP Colin Miles, will be addressing a keynote session on Mobile Integrated Television, presenting case studies from various networks such as ESPN Mobile, AXN Mobile, FremantleMedia etc. In addition, Colin has been selected to be on the panel discussion on the most talked about topic in terms of monetizing content - Mobile Advertising: Overview of global trends and successes.
We would also like you to visit i-POPs booth at the exhibition to meet with us and explore ways we can help your company generate revenue and increase brand awareness through our mobile marketing strategies, proprietary technologies and turn-key services. i-POP will be announcing the launch of another innovative IP platform to help our clients present and manage compelling content. Most importantly, we would like you to unwind with us at the i-POP cum event wrap party held at Attica on the evening of the 21st.
i-POP is extending its local reach to clients in Indonesia and Philippines to offer even greater customization and end-to-end integration in delivery compelling content. It has recently set up offices with local staff working the market place, as well as major data centres in Jakarta, Indonesia, and Manila, Philippines.
Although the hard evidence has been a while coming, the unstoppable mass adoption of a mobile lifestyle the world over has meant a rapidly changing dynamic for global media. Words such as 'convergence' and 'cross-media' have entered into the everyday meetings of production executives, advertisers, and brand marketers throughout Asia. Today, if a media player does not have a mobile strategy for its channel, program, sponsor or brand, there's a danger of being isolated in what has become an 'anytime anyplace anywhere' wireless world.
Whether it's an immediate requirement to get audience responding to a TV show, radio program or website; or a blueprint strategy for the value-added mobilisation of all media assets across all every department. i-POP can offer a turnkey solution enabling the swift implementation of creative editorial and production format ideas, or even money-making sponsor involvement strategies.
